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“We are thrilled to partner with Duty Free Americas to introduce the first ever Toys R Us airport store, an exciting new concept that we believe could roll out in airports around the world,” said Yehuda Shmidman, chairman and CEO of WHP Global. Consumers traveling through DFW this holiday season should keep their eyes peeled for the newest Toys R Us location.
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The store may also be a good place to stop to pick up last-minute souvenirs or gifts for the kids in your life. In addition to displays of the latest toys, there will also be interactive stations set up to keep young travelers entertained before they hop on the plane. Joan Verdon Paul Ghermezian, a member of the family of mall czars that built the American Dream mega-mall in the New Jersey Meadowlands, admitted he was quite jealous when his son saw the new. As the airport prepares for the busy holiday rush, travelers will be able to check everyone off their gift lists with a quick trip to the airport toy store – which will be located in Terminal A.Īirport-goers won’t miss that it’s Toys R Us – the early plans feature a life-sized 3D sculpture of the store’s mascot, Geoffrey the Giraffe.īeyond that, the store will also serve as a way for families to kill time while traveling throughout the airport. “Toys R Us is a globally recognized brand beloved by millions of families, and we are confident that the store at DFW will become a must-visit destination for travelers.” Holiday shopping at the airportĬurrently, Toys R Us’ DFW airport location is under construction, and the plan is to have it open just in time for this holiday season. “We are excited that WHP Global selected us to introduce a new retail concept to the travel industry,” said Jerome Falic, CEO of Duty Free Americas. The company announced its new partnership with Duty Free Americas to land a store in Dallas Fort Worth International Airport – the second busiest airport in the world. Target Corp (NYSE: TGT) previously powered the Toys R Us website.Photo (c) Alona Photo - Getty ImagesWhile you may have thought you’d seen the last of Toys R Us, it isn’t over for the popular toy retailer. Amazon has benefitted from an increase in traffic and sales of toys in the absence of Toys R Us. At press time, the online retailer is the company that's linked when customers go to the Toys R Us website to make a purchase. “We are thrilled to be taking the reins of the world’s leading toy brand at a time when the category is up 16% and consumer demand for toys is at an all-time high,” Shmidman said.Īnother stock to watch is (NASDAQ: AMZN). The Department of Justice has opened a criminal hacking probe into how behind-the-scenes footage of fired Fox News host Tucker Carlson was leaked to media organizations in recent months, according. Why It’s Important: If Toys R Us can stage a comeback, it could be good news for pure-play toy companies like Hasbro Inc (NASDAQ: HAS) and Mattel Inc (NASDAQ: MAT). Related Link: Stock Wars: A Tale Of Two Toy Stories: Hasbro Vs. There are over 900 Toys R Us stores in 25 international countries in Europe, Asia, Africa, Australia and the Middle East that generate over $2 billion in global retail sales. The company mentioned flagship stores, pop-ups, airport stores and mini stores in existing retail stores as possibilities going forward. WHP Global will guide the expansion of the Toys R Us brand in the U.S. "We're in the brand business, and Toys ‘R’ Us is the single most credible, trusted and beloved toy brand in the world,” WHP Chairman Yehuda Shmidman said, calling the opportunity for Toys R Us a blank canvas. The company plans on opening a number of Toys R Us stores in the United States, potentially ahead of the 2021 holiday season. That includes Macy’s locations in Upstate New York such as Destiny USA in Syracuse Eastview Mall and Greece Ridge Center near Rochester Colonie Center and Crossgates Mall near Albany.
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Tru Kids bought the brands and the intellectual property of the bankrupt retailer previously. What Happened: WHP Global is taking a controlling interest in Tru Kids, the parent company of the Toys R Us and Babies R Us brands. Toys R Us went bankrupt and closed its stores in North America.īut the toy retailer could be making a comeback in 2021. One of the most well-known retail brands suffered a Chapter 11 bankruptcy in 2017 that it couldn't overcome.
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